The Physicians Committee for Responsible Medicine
Develop and implement bilingual communications plan for Vegan Kickstart Program. Secured print and broadcast media coverage to reach over 3 million Spanish-speakers. Over two years, grew 800-person Facebook page to over 300,000 fans and boosted program participation to almost 600,000 people in U.S., Europe and Latin America. Write and translate press releases and website materials, including developing content for YouTube videos. Also manage and write content for Spanish language nutrition blog which reaches thousands of readers each month.
“Matt’s skills in securing international media coverage for the launch of the Spanish-language 21-Day Kickstart program helped thousands of people around the world learn about foods for disease prevention.
As our current bilingual social media specialist, Matt cultivated feedback from 40,000 people in one year. He continues to bring participants’ global food preferences to our nutrition team to help strengthen our free online nutrition program.
From a wider perspective, Matt continues to translate breaking medical news from doctors at the Physicians Committee. Latino physicians from around the world use our dietary guidelines to help treat and prevent obesity, type 2 diabetes, certain forms of cancer, and Alzheimer’s disease in their local communities.”
Aplastic Anemia AND MDS International Foundation
Provide innovative digital strategies to help organization build capacity for programs such as conferences and webcasts. Webcast sign-ups have increased 22- fold and Facebook fan page likes by 35% in less than a year (now over 11,000). Twitter followers have increased by more than 60% in one year (almost 1,000). Develop messaging and content for Twitter, Facebook, emails, press outreach, and website in coordination with staff.
“Matt is a passionate and talented communications strategist who has helped us improve our social media strategy. We are effectively reaching more patients and families as well as healthcare professionals. In the rare disease community, many patients never meet another patient with the same diagnosis. Using social media helps create connections between peers and also connection to AAMDSIF who helps by providing relevant programs and services.”
HealthWell Foundation
Provide Facebook and Twitter strategy and community management. Develop program for Google Hangouts for patient outreach. Collaborate with non-profit organizations to build awareness of HealthWell's financial aid for patients who cannot afford their medical treatment. In first month of engagement, reached 123 times more people via Facebook and increased the average number of likes per post 12 fold. Tripled the number of HealthWell's tweets that were retweeted by others and impressions per month more than doubled.
Mi Casa Inc.
Provided strategic communications planning to Mi Casa. Helped build a series of goals, objectives, strategies, and tactics to help the organization reach key publics. Gave guidance on digital, grassroots, grasstops, and press outreach.